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AFRIMA Takes Campaign to Kenya

AFRIMA Takes Campaign to Kenya
Adenrele Niyi

As part of efforts to communicate its programmes to the world, the All Africa Music Awards joined stakeholders at the recently concluded Broadcast, Film and Music Africa Conference held in Nairobi, Kenya.

Organised by AITEC Africa – described as the continent’s leading ICT event organiser and professional development and training event manager – the 2014 BFMA held from May 26 to May 27 at the Kenyatta International Conference Centre. It was themed “Afriwood Rising”. The programme included panel discussions, workshops and media briefings, while more than 50 exhibitors were said to have showcased their cutting edge products and services.

A statement from AFRIMA, signed by Project Director, Adenrele Niyi, says, “Partnering with PHAT! Music & Entertainment Ltd., Kenya, AFRIMA’s exhibition booth at the 2014 BFMA received visitors like music artistes, industry professionals, content buyers and others who thronged the booth to learn more about the awards event which is currently receiving entries for the award.

“In addition, the AFRIMA delegation, consisting of AFRIMA Co-Producer/Regional Director East Africa, Mike Strano; AFRIMA Co-Producer/Country Director Nigeria, Kingsley James and AFRIMA Project Director, Niyi, also hosted a media/entertainment industry briefing at the conference where the awards project was formally unveiled to those in audience. The delegation ran through the 30 award categories, call for entries for the 2014 edition that opened on May 15, 2014, as well as breakdown of the voting pattern and the AFRIMA Academy of Voters made up of 527 members across Africa and the Diaspora.”

Meanwhile, Adenrele notes that AFRIMA and AITEC Africa have struck a partnership and production discussions ahead of the Africa Music Summit, one of the strategic programmes on the AFRIMA 2014 pre-award event calendar. The two-day summit is scheduled to hold in Lagos, from October 23 to October 24, under the theme, “Reviving the Business of Music in Africa”.

The Summit is a platform for the music industry in Africa to deliberate on how it can be nurtured and packaged in a way that adds to the GDP of the continent.

Source: Punch

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