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We Are Committed to Digital Migration — StarTimes

StarTimes says it is committed to ensuring Nigerians enjoy the best of digital television at an affordable price.

It stated this in a statement on Monday as it turned four. The theme of its anniversary this year is ‘Celebrating the hope of Nigeria’s TV’.

StarTimes said since it launched in 2010, its priority had been to help Nigeria to realise its digital migration goal.

The company’s Public Relations Manager of the NTA-Star Network, Mr. Irete Anetor, said StarTimes was strongly committed to ensuring that digital television was accessible and affordable to all Nigerians.

“Currently, we have more than 1.8 million subscribers meaning that these homes have access to affordable digital television; this, we are proud of and we hope to achieve more in the coming months,” Anetor said.

So far, StarTimes’ digital television coverage has reached 32 cities. The pay-TV service plans to cover 16 more cities and increase the digital television coverage of Nigeria to 80 per cent in the next couple of months.

The company’s PR manager said that StarTimes was spreading the reach of digital television access across Nigeria.

He said, “This is in line with our commitment to ensuring that Nigerians enjoy the best of digital television especially as we look forward to the 2015 deadline for digital migration.”

He said, “By the deadline we hope we would have realised 100 per cent digital television coverage of the country. Our vision is to help Nigeria migrate successfully from analogue to digital television, revolutionise the digital broadcasting industry and provide service that is affordable and available to all Nigerians.”

“Moreover, we were actively involved in Nigeria’s broadcasting milestone when Jos, the pilot city for digital migration, switched over to digital TV broadcasting; our system was used for the switch over.”

Anetor also said that the organisation would not relent in providing rich content and quality service to its customers.

He said, “Prior to StarTimes’ entry into the Nigerian market, the cost of pay-TV service was highly exorbitant but we entered the market with a different variation of pay-TV so that the average household can enjoy digital television.

“We introduced the new technology, digital terrestrial television technology to the country. Nigerians can confidently migrate into digital space with StarTimes as we provide them with the latest technology in DTT operations – DVB-T2 technology -, which will give over 80 channels of quality digital entertainment. StarTimes’ target is for every household in Africa to have access to pay-TV without compromises on the quality of technology as well as the content provided.”

From 45 channels in 2010, StarTimes now offers its subscribers more than 80 channels of news, music, sports, cartoon, documentary, Nollywood, Hollywood and Bollywood movies and much more.

The content of StarTimes, according to Anetor, makes provisions for rich local content in accordance to the National Broadcasting Commission’s regulations.

He reiterated that StarTimes would not relent in its efforts to ensure that its customers get quality content, saying, “We recently unveiled our new sports channel, Star Sport 2, to meet up with the demands of our clients for more sports content, particularly exclusive content.”

He added, “While the channel would be offering a wide range of sports including soccer, rugby, tennis, car race and extreme sports, StarTimes has the exclusive rights to air some soccer competitions such as the Guinness International Champions Cup, the European Qualifiers for UEFA EURO and the Ligue 1 matches. This would be aired on the channel.”

Image Source

Source - The Punch

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